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Formula 1 setting new bar in sports innovation

By Martin Rogers
FOX Sports Columnist

Sports, for the most part, are listening to you. They’re trying to get your attention and keep your attention — and they’re not afraid to change in order to do it.

In 2022, you’ll be hard-pressed to find a sports league that isn’t trying to innovate, at least on some level, with a view to expanding its audience and keeping its current fan base happy.

Maintaining the status quo doesn’t really cut it anymore, unless, perhaps, you’re The Masters or Wimbledon. More and more, the leaders of the games we watch are unafraid to tinker with their structure and rulebook, if it means an opportunity to capture a slightly larger piece of the overall sporting pie.

All of which is why the Formula 1 Grand Prix in Miami last weekend was so fascinating. Because F1, currently experiencing a dramatic boom period in the U.S., has actually done far less tinkering to the way its sport works than others.

However, it has enjoyed remarkable growth and is unmistakably cool right now, highlighted by the sparkling array of celebrities that turned up in South Florida for the race, won by Red Bull’s Max Verstappen, on a circuit that sped around the outside of the Miami Dolphins’ Hard Rock Stadium.

Michael Jordan, Tom Brady, Serena and Venus Williams, Patrick Mahomes, and David Beckham headed up the sporting A-listers. Michelle Obama visited seven-time world champion Lewis Hamilton in the Mercedes garage, while countless performing artists and supermodels milled around.

And it seems that



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